So, finally the Hunger Games‘ is here. A movie based on the book by Suzanne Collins is a great deal like the book as film adaptation is co-written and co-produced by Collins herself. This movie is released worldwide, today March 23, 2012. As for the cast it has Jennifer Lawrence playing Katniss, while Josh Hutcherson is Peeta, and Liam Hemsworth is Gale. This gemstone of a film is bound to sparkle dazzling everyone with its sheer beauty like a rare quality emerald.
We all know that this hotly anticipated movie scored a huge $1.8 million (USD) in Australia and trade experts are certain that it may garner as much as $125M here during this weekend. As for the fans, who have for months tracked the making of this film online, it is a sure blockbuster.
The Hunger Games trilogy (the book) has completely captured the imagination of millions of fans around the world. When the news that Hollywood was turning the franchise into feature films, most of these fans had done their research about it on the Internet. Here they got every bit of casting news and even got the first glimpse of the trailer. They even shared with their fellow fans/friends, who were just as diehard fans as them. Interestingly this was part of the strategy of the marketing team behind the film.
The marketing experts say that sharing that trailer is called peer-to-peer endorsement. And for publicity campaign its considered gold, since a recommendation is always more credible when coming from a friend versus an advertiser.
For “The Hunger Games,” the marketing team at Lions Gate Entertainment developed a social-networking framework on Facebook, Twitter, and Tumblr for fans to then create a community. What is your take can this strategy help in a film’s success??